What Is Organic Social Media Marketing and Why Should You Develop Your Strategy?

I bet you are probably thinking, “What is organic social media? I thought organic was something that you only buy in the grocery store.” Well, you are right, you can buy organically in a grocery store. However, organic social media marketing is also a thing.

Constructing An Effective Paid Media Strategy

Welcome to the very first post within the newly added marketing category on itsprobablyrob.com. I have a strong background in general marketing through educational and professional entities. With my strong passion for the subject, I thought sharing my knowledge with you

Why Should You Use A Content Calendar in Social Media Marketing?

Some of you may be asking yourself, “what is a content calendar?” A content calendar is a framework for what your business plans to share and promote throughout all marketing channels. It also helps define your content themes and post cadence to match each social

The One Thing I Got Out of My Internship

During the previous fall semester I interned at the House of Blues in North Myrtle Beach, South Carolina. I was hired as a marketing intern, but my work involved aspects of management, hospitality, and tourism. I will be honest and the first to tell you that my internship program