Constructing An Effective Paid Media Strategy

Welcome to the very first post within the newly added marketing category on itsprobablyrob.com. I have a strong background in general marketing through educational and professional entities. With my strong passion for the subject, I thought sharing my knowledge with you

Why Should You Use A Content Calendar in Social Media Marketing?

Some of you may be asking yourself, “what is a content calendar?” A content calendar is a framework for what your business plans to share and promote throughout all marketing channels. It also helps define your content themes and post cadence to match each social