What Is Contextual Marketing?

Have you ever thought about your consumer experience when a user clicks onto your website? Whether the user is a new prospect or a long time customer, the experience is always the same. What if there was a way to share individualized experiences for each of your

What Is Organic Social Media Marketing and Why Should You Develop Your Strategy?

I bet you are probably thinking, “What is organic social media? I thought organic was something that you only buy in the grocery store.” Well, you are right, you can buy organically in a grocery store. However, organic social media marketing is also a thing.

Why Should You Use A Content Calendar in Social Media Marketing?

Some of you may be asking yourself, “what is a content calendar?” A content calendar is a framework for what your business plans to share and promote throughout all marketing channels. It also helps define your content themes and post cadence to match each social