What Is Contextual Marketing?

Have you ever thought about your consumer experience when a user clicks onto your website? Whether the user is a new prospect or a long time customer, the experience is always the same. What if there was a way to share individualized experiences for each of your

Constructing An Effective Paid Media Strategy

Welcome to the very first post within the newly added marketing category on itsprobablyrob.com. I have a strong background in general marketing through educational and professional entities. With my strong passion for the subject, I thought sharing my knowledge with you